Written by Charles McCollough

Feb 2, 2024
3 minutes
QR Codes: Understanding Static vs. Dynamic

Understanding the difference between static vs. dynamic QR codes is essential for leveraging their full potential. QR codes have become an integral part of marketing strategies, allowing businesses to connect with their audience in innovative ways. In this comprehensive guide, we’ll delve into the nuances of static and dynamic QR codes, exploring their differences and highlighting the benefits of dynamic QR codes for businesses.

Qr code on storefront poster

What are QR Codes: Understanding Static vs. Dynamic?

QR codes, short for Quick Response codes, are two-dimensional barcodes that contain encoded information. They can store various types of data, such as URLs, text, contact information, and more. When scanned with a smartphone or QR code scanner, QR codes can instantly direct users to websites, display text, or perform other predefined actions.

Static QR Codes:

Static QR codes contain fixed information and can not be changed after the QR is generated. They are commonly used for basic applications, such as directing users to a website, sharing contact information, or displaying text. While static QR codes are easy to create and can be generated quickly, they lack flexibility and cannot be modified once printed.

QR Codes: Understanding Static vs. Dynamic qr code generator

Dynamic QR Codes:

Dynamic QR codes, on the other hand, offer greater flexibility and functionality. Creating a dynamic code will link to a cloud-based platform. This cloud platform allows users to modify the encoded information at any time. Additionally, dynamic QR codes are trackable, providing valuable insights into scan analytics, such as the number of scans, scan locations, and devices used.

QR Codes: Understanding Static vs. Dynamic qr code generatro background

Key Differences of QR Codes: Understanding Static vs. Dynamic:

  1. Flexibility: Static QR codes contain fixed information. Dynamic QR codes allow you to modify and updated as needed.
  2. Trackability: Dynamic QR codes provide scan analytics and tracking capabilities, allowing businesses to measure the effectiveness of their QR code campaigns.
  3. Ease of Management: Dynamic QR codes allow management through a cloud-based platform. They are easy to update and track multiple QR codes simultaneously.
  4. Future-Proofing: With dynamic QR codes, businesses can future-proof all marketing materials. These codes are updated on the backend, and an update automatically corrects the existing QR codes that already live in the world in real time.
QR Codes: Understanding Static vs. Dynamic supercode dashboard

Recommended QR Code Generator Companies:

QR Codes: Understanding Static vs. Dynamic Final Thoughts

Understanding the difference between static vs. dynamic QR codes is essential for maximizing the effectiveness of QR code marketing campaigns. While static QR codes are suitable for basic applications, dynamic QR codes offer greater flexibility, trackability, and future-proofing capabilities. By leveraging dynamic QR codes, businesses can create engaging and interactive experiences for their audience while gaining valuable insights into user behavior. So, the next time you’re considering using QR codes in your marketing strategy, opt for dynamic QR codes to unlock their full potential.

What do we use or suggest to create QR Codes for print and web? Learn more about Adobe Express and Bitly below:


To learn more about Qi Graphic Design’s print and web design services, click below:

Print Design

Web Design

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